epa Company Culture
The World from a Different Angle - Focus on Customers' Needs
As a world-wide picture agency our business is the photographic coverage of newsworthy events all around the globe. We deliver a professionally edited timely selection of highly reliable and competitive international pictures to our clients. Our coverage ranges from General News and Politics, Business and Sports to Arts, Culture and Entertainment and is completed by our photo essays. When covering events, we try to come up with new angles and thus offering our customers a comprehensive and creative product.
Unbiased coverage and accuracy of information
epa is an independent news photo organization and its employees and collaborators are under the obligation not to allow governments, political parties or any ideological, financial or partisan group to influence their professional work.
When distributing our services we therefore head for the highest possible accuracy of information, speed of dissemination and objectivity in the display of subjects.
We expect our photographers and contributors to follow the highest ethical guidelines as representatives of epa. We therefore expect them to exercise their best efforts to follow the code of ethics put forward by the National Press Photographers Association (NPPA) as follows:
- Be accurate and comprehensive in the representation of subjects.
- Resist being manipulated by staged photo opportunities.
- Be complete and provide context when photographing or recording subjects. Avoid stereotyping individuals and groups. Recognize and work to avoid presenting one's own biases in the work.
- Treat all subjects with respect and dignity. Give special consideration to vulnerable subjects and compassion to victims of crime or tragedy. Intrude on private moments of grief only when the public has an overriding and justifiable need to see.
- While photographing subjects do not intentionally contribute to, alter, or seek to alter or influence events.
- Editing should maintain the integrity of the photographic images' content and context. Do not manipulate images in any way that can mislead viewers or misrepresent subjects.
- Do not pay sources or subjects or reward them materially for information or participation.
- Do not accept gifts, favors, or compensation from those who might seek to influence coverage.
- Do not intentionally sabotage the efforts of other journalists.
Respect of intellectual property and protection of our sources
As a picture agency our product is creative material produced by our employees and contributors and we are confronted with copyright questions and/or restrictions every day. We deem the protection of intellectual property a very important issue. We put a lot of effort into proper crediting of our pictures and providing truthful information about our sources.
Enhancing freedom of press
We also operate in areas where there is limited or no freedom of press and sometimes our employees or contributors endanger themselves when providing critical coverage. While we consider unbiased coverage from such areas a very important contribution to enhance freedom of press and ensure the observation of human and civil rights, we will always do our utmost to protect our sources against arbitrary and unjustified persecution or violence and we will support them in case they are facing charges or threat. This also includes not divulging their identities when and where necessary to protect them from harm and persecution.
Employees' and contributors' safety first
It goes without saying that epa respects all applicable regulations in regard to safety at work.
We encourage our employees to always consider their personal safety as a first priority and not to take unreasonable risks in performing their professional duties for epa. Where and when necessary and possible, epa provides protective equipment to his photographers.
We expect and encourage our photographers to consult with their superiors if they have any concerns about the safety of an assignment. The ultimate decision regarding whether or not to engage in a given assignment that they feel poses safety risks shall be theirs, a decision not to cover an event because of safety concerns being totally acceptable and not leading to any kind of critic or sanctions. Furthermore the epa editorial management can cancel an assignment against the photographer's will if it judges the photographer's own assessment of the risk is too optimistic.
Open and prejudice-free work environment
As a global press photo agency, epa is working with people from many different countries and with different ethnic, cultural or religious background. In epa, we respect other cultures and we are free from prejudice when dealing with employees, suppliers and clients from other countries. We therefore put a lot of weight on securing equal employment opportunities regardless of nationality, gender, age, religion or race. We do not accept discrimination of any kind or harassment of employees and consequently sanction any incident that might be brought to our attention.
While as a press organization we have to follow a strict code of ethics, we still try to create an open working environment that leaves room for creativity and ideas. We encourage our employees and contributors to come up with new ideas and take them in consideration. We encourage constructive criticism and solution-oriented proposals as a direct consequence of our trust in the professional talent and the creative intelligence of our employees and contributors.
Compliance with laws, rules & regulations
In epa we deal responsibly with the personal data of our employees. We will only use data of our employees, contributors and customers for the purposes they are collected for and do not publicize any information to third parties except in cases this is explicitly required by law.
We ask our employees and contributors to use the company assets strictly for the best interest of epa, lawfully and in respect of journalistic ethics.